This paper is the product of recent advances in research on users’ intent during multimedia content retrieval. Our goal is to save bandwidth while streaming video clips from a browsable on-demand service, while maintaining or even improving the users’ quality of experience (QoE). Understanding user intent allows us to predict whether streaming a particular video in a low quality constitutes a reduced QoE for a user. However, many VoD streaming services today are used by users for a wide variety of reasons, meaning that user intent cannot be inferred from their use of the service alone. However, our investigation demonstrates that user intent does in most cases coincide with producer intent. We can also demonstrate that the latter can be inferred from the content itself as well as associated metadata. By transitivity, we can choose a default video quality that satisfies the users QoE in the majority of cases.